22 Jan '12, 7pm

Anatomy of a Link Bait Pitch Letter - YouMoz | SEOmoz via @SEOmoz

Thanks for the link to the webinar, which I watched/listened to. He's got some interesting points and ideas. A lot of it seems to be based on "cold-calling." But for my actual article pitch, I had been dealing with this website/contact in the past, so I already had begun a relationship with them. (Though I can't say for sure if the original person I emailed it to remembered me from before, it did end up in the hands of someone that has never met me and who'd never heard of my company, so I guess you could consider that a "cold-call" approach.) Something I didn't mention in my post, though, was to not request specific anchor text in the pitch. In my case, the links were already included in the article with the anchor text I wanted, so the subject was never broached in my pitch. Requesting specific anchor text is really smarmy, IMHO. Ultimately, great content along with a gr...

Full article: http://www.seomoz.org/ugc/anatomy-of-a-link-bait-pitch-le...

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