22 Jan '12, 4pm

Is Your Link Strategy Selfish?

Giving someone a link is actually a fairly generous gesture. But we don’t always think of it that way. As the linker, you often link to something simply because it supports your message or because it will add to your content. From that perspective it seems self-serving. You link to someone because it serves your purpose, not theirs. On the receiving end, you’re usually just grateful. OK, if you’re nit-picky you might wish for better anchor text or co-citation, but whatever, you’ll take it. But the pursuit of links is far too often a highly selfish process. It’s all about me, me, me. My target keywords, my business model, my rankings. Those things may be the end goal, but going into the process with that mentality is somewhat fatal. The linking relationship is no different than any other. If you put the other person first, it’s going to lead to a mutually beneficial partner...

Full article: http://searchenginewatch.com/article/2140443/Is-Your-Link...

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