22 Jan '12, 1pm

Tablet Visitors Spent 54% More Than Smartphone Visitors in 2011

Tablet Visitors Spent 54% More Than Smartphone Visitors in 2011

People using tablets spent $123 on average per purchase in 2011, 54 percent more than visitors using smartphones, according to an Adobe study. "Mobile is no longer a one-size-fits-all-strategy. It's like saying you have an Internet strategy. You have to get more granular. Audiences are really different," John Mellor, VP of business development for Adobe's Digital Marketing Business, said in an interview. He recommends that retailers segment their customers to account for the different audiences and their behaviors. The study also noted that tablets accounted for a small but fast growing segment of retail website visitors. It went from 1 percent in January 2011 to 4 percent in December 2011. The study pointed to two reasons why tablet visitors may be more valuable than those using smartphones, laptops, desktops: tablet users are more affluent than those using other devices,...

Full article: http://searchenginewatch.com/article/2140454/Tablet-Visit...

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