31 Mar '14, 8pm

Marin Launches Context Connect, Says Retailer Impressions Surged During Polar Vortex

Marin Launches Context Connect, Says Retailer Impressions Surged During Polar Vortex

As the brutal Polar Vortex weather system bore down on much of the U.S. this winter, consumers apparently hunkered down and passed the time by doing more online shopping. According to Marin Software, paid search impressions surged for retailers January 19 to 25, which happened to be the coldest week of the polar vortex. The bad news for retailers is click volume and spend didn’t keep pace with the increased consumer interest. Search ad impressions skyrocketed 1,500 percent above historic trends while click volume increased 268 percent and spend rose 79 percent. “Advertisers failed to fully optimize for the dramatic shift,” said Marin in a statement. Marin used the change in consumer behavior it saw during the polar vortex to illustrate why it has developed a new feature called Context Connect for its campaign management platform. The solution let’s marketers take current e...

Full article: http://searchengineland.com/marin-launches-context-connec...

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