21 Jan '12, 8pm

#SEO News How To Get The Equivalent Of $100K in PPC Ads For Free: Posted by scanlinThis post was originally in Y...

We launched our site in July 2010. By the end of 2011 we ranked on page one organic results for 108 relevant phrases. During 2011 we went from four phrases in the top three results to 44 phrases in the top three. Here are the SEO tactics we used to get the equivalent of $100K in PPC ads in 2011 for free. Starting in early 2009, we took 18 months to build a subscription-based information service for investors. Half way through that process we started thinking about marketing and joined SEOmoz to learn about SEO. (First and foremost, thanks to the SEOMoz team and community for educating us on how to do SEO, as we were total novices!) Based on what we learned we made changes to our site architecture, URL naming conventions, image naming conventions, and content strategy before we launched. Because we are a self-funded startup we knew we wouldn't have a big (or any, really) PP...

Full article: http://www.seomoz.org/blog/how-to-get-the-equivalent-of-1...

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How To Get The Equivalent Of $100K in PPC Ads F...

seomoz.org 21 Jan '12, 7pm

We launched our site in July 2010. By the end of 2011 we ranked on page one organic results for 108 relevant phrases. Duri...

How To Get The Equivalent Of $100K in PPC Ads F...

seomoz.org 20 Jan '12, 6pm

We launched our site in July 2010. By the end of 2011 we ranked on page one organic results for 108 relevant phrases. Duri...

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