31 Mar '14, 12am

Don’t Be Short-Sighted with your Website Marketing Strategy: The Value of Multiple POAs

Don’t Be Short-Sighted with your Website Marketing Strategy: The Value of Multiple POAs

Too often, companies leverage newsletter sign-ups as the primary POA on their websites, when there are more qualified and immediate prospects to reach instead; however, this does not mean this POA is a website marketing tactic to avoid. Newsletters that are created according to best practices and distributed on a regular basis can keep your company at the forefront of your potential prospects’ minds, even if they sign up in the very early stages of the buying cycle. A big caveat here is that your company newsletter should not create content that is entirely self-serving; instead, it should inform your readers about industry trends, address common issues that prospects often face, and invite subscribers to engage in POAs that they were not quite ready to take when they first visited your site. Because your readers will receive this newsletter at regular intervals, these POA...

Full article: http://isedb.com/20140330-20185/dont-short-sighted-websit...

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