31 Mar '14, 12am

3 steps to Google AdWords Remarketing Lists for Search Ad success #PPC

3 steps to Google AdWords Remarketing Lists for Search Ad success #PPC

Remarketing Lists for Search Ads (RLSA) is relatively new Google AdWords feature which allows you to show ads on Google only to people who have previously visited your website . Since a visit to your website suggests that that person is already somewhat relevant and qualified, RLSA allows you to be considerably more generic with your Google keyword targeting to that person only – and show ads on Google for more generic keywords than if you were targeting all searchers on Google. For example, if you were a kitchen showroom, broad-matching on the keywords 'kitchen', 'taps', or 'paint' would normally be a recipe for disaster. However, if you know that that person has recently visited and engaged with your website, then broad-matching on the words 'kitchen', 'bench', or 'paint' could be a great way to further connect and engage with your target audience: Broad-matching on the ...

Full article: http://www.searchenginepeople.com/blog/3-steps-to-google-...

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