21 Jan '12, 3am

Pages With Too Many Ads "Above The Fold" Now Penalized By Google's "Page Layout" Algorithm

OK first of all even if you keep saying above the fold, does not mean it is the correct term to use. Google is using the term to reflect a policy that when in place will handcuff all but their collective of sites enamored by the AD words faithful. Even when I launched my first Internet property in 1994 it was accepted as above the scroll. Secondly, anyone in their right design mind would avoid ad heavy above the scroll ad placement simply because mobile as opposed to web is starting to edge out traditional content delivery. The acceptance of Google requirements as a way to guarantee indexing seems to me like a monopolistic move by Google, and one that might raises the eyebrows of DC FCC & SEC looking at companies who have gained massive amounts of ad traffic through collecting and distribution of copyright works without the creators permission. Oh I’m sorry YouTube is now ...

Full article: http://searchengineland.com/too-many-ads-above-the-fold-n...

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