20 Jan '12, 8pm

New Mobile AdWords Targeting Options: WiFi & OS Version

New Mobile AdWords Targeting Options: WiFi & OS Version

If you are an advertiser using Google AdWords you need to pay attention to the latest Google update . Advertisers can now target mobile devices that are using WiFi, as well as target what type of OS the mobile phone has. Mobile users are taking the internet by storm. Mobile users are becoming a large portion of several combines advertising budget. With recent updates in mobile and Google now crawling mobile pages , it's becoming an area advertisers shouldn't ignore. WiFi Targeting This new feature will allow you to target mobile devices that have a WIFI connection. This is very important to advertisers that require a high speed connection to view your website. Good for many intense websites that have video or other high bandwidth content that you want to target mobile only consumers. You can set up different campaigns to target users on WIFI connections that are on differe...

Full article: http://searchenginewatch.com/article/2140441/New-Mobile-A...

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