20 Jan '12, 7pm

5 Essential Digital Marketing Focuses for 2012

Generating links of any significant value has become increasingly difficult over the last few years, with so much focus on backlinks remaining a solid ranking factor in search engine algorithms still, it results in billions of mass produced spam links every day and more and more online communities, blogs and forums are tightening up the prevention of spam by introducing plugins, stripping tags and really limiting the opportunities that contributors can obtain a link back from the site – the reality is, unless you’re a large brand with an equally large customer base already for email marketing and an equally large social media following to continually push your products/services to, the likelihood of naturally acquiring backlinks for a small to medium sized business is going to prove difficult. More and more emphasis will be placed on coming up with innovative and creative ...

Full article: http://www.searchenginejournal.com/5-essential-digital-ma...

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