20 Jan '12, 5pm

Secrets of the Fortune 500: How to Discover Your Personal Brand's Value

Secrets of the Fortune 500: How to Discover Your Personal Brand's Value

When selecting your value proposition it may be tempting to say that you successfully do all three but not only is that nearly impossible, it would benefit you to not to be all things to all people. To position yourself that way would dilute your brand message and confuse your audience. Instead, focus on one key value proposition to incorporate into all of your branding, key messages, and personality themes. Once that message is clearly communicated, you can then bring in a secondary, lesser value proposition to promote in your brand theme, if necessary.

Full article: http://www.searchenginepeople.com/blog/personal-brand-val...

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