20 Jan '12, 4pm

Google’s New Page Layout Update Targets Sites With Too Many Ads

Google’s New Page Layout Update Targets Sites With Too Many Ads

Is your website ad heavy? You may be in trouble. Google has announced a new algorithm tweak that will lower the rankings of websites that Google determines is providing a bad user experience – a move Google hinted was in the works in November . Google’s Distinguished Engineer Matt Cutts, in a blog post, reported that the “Page Layout algorithmic improvement” will effect 1 percent of searches globally – which is no small number considering Google powers at least 3 billion searches per day globally, according to comScore estimates. Google’s Page Layout Update The target is too many ads, which means the area that is visible to users when they first arrive on your site prior to scrolling. Many website overload this area with AdSense ads, among others, to make as much money from advertising as they can – even this page from Google notes that “the eCPM for above the fold units i...

Full article: http://searchenginewatch.com/article/2140407/Googles-New-...

Tweets

Google

Google

seroundtable.com 20 Jan '12, 2pm

Google announced a new algorithm change that looks at your page layout and if the ads above the fold are excessive, your s...

Pages With Too Many Ads "Above The Fold" Now Pe...

searchengineland.com 21 Jan '12, 3am

OK first of all even if you keep saying above the fold, does not mean it is the correct term to use. Google is using the t...

Google

searchengineland.com 19 Jan '12, 11pm

We understand that placing ads above-the-fold is quite common for many websites; these ads often perform well and help pub...

My first post on Google's page layout algorithm...

seobythesea.com 20 Jan '12, 10pm

The visual model may be particularly based on visual gaps or separators, such as white space, in the document. In the cont...

Will Google penalise itself for excessive ads above the fold?

Will Google penalise itself for excessive ads a...

blogstorm.co.uk 20 Jan '12, 9am

Will Google penalise itself for excessive ads above the fold? by Patrick Altoft on January 20, 2012 / 2 responses Tweet Go...

Fuel Economy, Hypermiling, EcoModding News and ...

ecomodder.com 22 Jan '12, 6pm

One of the most expensive parts of an EV conversion is the motor controller. DIY types often talk of building their own po...

Matt Cutts: Google Changes Algorithm to Penaliz...

thedomains.com 20 Jan '12, 9pm

In a blog post today Matt Cutts of Google delivers what appears to be bad news for mini-sites or other sites top-heavy wit...

Video Recap of Weekly Search Buzz :: January 20...

seroundtable.com 20 Jan '12, 3pm

This week, we cover the major news that Google is now penalizing sites for having too many ads on their pages - yea, a bit...

“Ask On Google+” Links Appearing In Google’s Search Results

“Ask On Google+” Links Appearing In Google’s Se...

searchengineland.com 21 Jan '12, 12am

January 20th, 2012 at 7:22 pm ET : Sorry to disagree, but it’s not really a feature is it? Useful or otherwise – it is jus...

How To Get The Equivalent Of $100K in PPC Ads F...

seomoz.org 20 Jan '12, 6pm

We launched our site in July 2010. By the end of 2011 we ranked on page one organic results for 108 relevant phrases. Duri...

Video: Google's Matt Cutts On May Day Update:

seroundtable.com 23 Jan '12, 7am

Jaan Kanellis 05/30/2010 06:50 pm Nice to hear confirmation that is happened, but I was hoping (expecting) to hear more on...

Google Isn’t Just About the Web, Learn About Go...

searchenginejournal.com 19 Jan '12, 2pm

I have to admit that this infographic is the first time I have heard about the “driverless car”. There is a lot of news ou...

How To Get The Equivalent Of $100K in PPC Ads F...

seomoz.org 21 Jan '12, 7pm

We launched our site in July 2010. By the end of 2011 we ranked on page one organic results for 108 relevant phrases. Duri...

Is On Page SEO Dead With Google?

Is On Page SEO Dead With Google?

seroundtable.com 24 Jan '12, 2pm

There is an interesting thread taking place at WebmasterWorld . In short, a very respected and senior member at the forums...