20 Jan '12, 2pm

Scoop This: A Comprehensive Guide to Scoop.it for Content Curation

Scoop This: A Comprehensive Guide to Scoop.it for Content Curation

We’ve been hearing (and talking) a lot about curation and how helpful it can be for companies. As you all know, I’m sure, great content is one sure thing in today’s marketing arena; it takes the front seat to anything and everything else. When you do a search, what are you using? Content. When you look for the closest restaurant to eat, how do you search? You plug in content. All the World Wide Web is fueled and energized by content – videos, audio, images, text, etc. Your job, as a content curator, will be to pull the best of all that content into digestible tidbits of information. Content Curation, Not Content Aggregation Before I get deep in to the hows, wherefores and whys of curation and Scoop.it, I deeply feel that it’s important to touch on the what . Scoop.it is not just another place to drop your RSS feed. It could be, but then it’s just another content aggregator...

Full article: http://www.searchenginejournal.com/scoop-this-a-comprehen...

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