20 Jan '12, 12pm

Tools to Monitor Online Reputation Across Different Languages

Tools to Monitor Online Reputation Across Different Languages

It only takes moments to post a comment or photo online, but erasing our “digital footprint” can prove almost impossible. Many job seekers and college graduates have already found out the hard way the importance of their online reputations. Companies have a similar problem in this age where reputations are increasingly defined by Google, Facebook, and other online tools. With so much information freely available, it’s never been harder to monitor exactly who is saying what about your business. It can only take one negative article or blog post to seriously undermine customers’ trust. There’s no doubt the Internet has provided unprecedented opportunities and opened new markets. But the downside is the speed with which misinformation and rumors can spread, making reputation management an extremely tricky business. Throw in a multilingual aspect, and you have even more to con...

Full article: http://searchenginewatch.com/article/2140051/Tools-to-Mon...

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