28 Mar '14, 3pm

Still Newsjacking For Links? Forget That, Make The News Instead!

Still Newsjacking For Links? Forget That, Make The News Instead!

We all know that Google frowns upon trying — in any way, shape or form — to get links (they’re serious , guys). Yet, links still play a very large role in determining SERP rankings. If you can’t ask for or chase down high-quality, authoritative links, what’s a marketer to do? You have to earn them. In this case study, I’ll share with you the spectacular story of how I earned a ton of fantastic press coverage and links from massive publications — and got the CEO of Groupon fired in the process (ok, perhaps I can’t take all the credit, but…). 1. Finding The Right Story For Your Industry Last year, I was doing some client work in the AdWords interface when I noticed a new button — one I hadn’t seen before. It was for an offer extension. I went to Google’s Help Desk to see if there was any documentation about this new feature, but it didn’t seem to have been released yet. But ...

Full article: http://searchengineland.com/still-newsjacking-links-forge...

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