20 Jan '12, 12am

Google announces above-the-fold algorithm change

Google announces above-the-fold algorithm change

You know, normally I’d be all excited about Google’s devotion to the user experience, but this news raises questions to me. For starters, how many ads are too many? How does Google figure that out? Abandonment can be blamed on all kinds of things that have nothing to do with the ads. Yes, user experience is our goal as designers and marketers, but I like to find a happy place where both can live together. We, as users of the Internet, have been bombarded with distractions since the Web began. We were forced to tolerate blinking spinning images, animation everywhere, frames and frames within frames, and all kinds of design yuck. Imagine if Google punished every site using animation and scrolling text? It bothers me that a search engine keeps finding new ways to rank pages based on their designs. I’d rather see more emphasis on stupid and blatant SEO moves that force ugly si...

Full article: http://www.searchenginejournal.com/google-announces-above...

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