19 Jan '12, 10pm

Google: Paid Clicks Up 34% While Cost Per Click Down 8% YoY

Paid Clicks – Aggregate paid clicks, which include clicks related to ads served on Google sites and the sites of our Network members, increased approximately 34% over the fourth quarter of 2010 and increased approximately 17% over the third quarter of 2011. Cost-Per-Click – Average cost-per-click, which includes clicks related to ads served on Google sites and the sites of our Network members, decreased approximately 8% over the fourth quarter of 2010 and decreased approximately 8% over the third quarter of 2011.

Full article: http://searchengineland.com/google-paid-clicks-up-34-whil...

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