19 Jan '12, 6pm

AdWords Search and Display Networks Will Soon Get Impression Share Metrics

Google will soon offer impressions share metrics for its search and display networks – a long awaited addition. Impression share is the percentage of impressions you received divided by the estimated number of impressions you were eligible to receive. This could be based on your targeting settings, approval statuses, bids, or quality scores. Once released, you can use ad group impression share data to identify ad groups that aren't getting all of the available impressions. By knowing what impressions you aren't getting you can improve your campaign and take advantage of all possible impressions. Over the coming weeks, you’ll see three new columns in AdWords that can be added to your ad groups tab: Impression Share: This is a percentage of impressions you received divided by the impressions that you were eligible to receive. Lost IS (Rank): This is the share of lost impress...

Full article: http://searchenginewatch.com/article/2140185/AdWords-Sear...

Tweets

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