27 Mar '14, 6pm

Many Web-Only Retailers Fail to Offer Optimized Mobile Experiences [Study]

The Search Agency today released a new mobile scorecard report, which looked at the Top 100 Web-only retail sites to see how well they fared against key elements in a mobile user's experience. What it found was that overall, sites did not stack up against the study's criteria; the average score amongst 100 web-only retailers was only about 2.8 out of 5. "Businesses that fail to offer optimized mobile experiences may suffer losses, as 57 percent of smartphone users report they would not recommend a website with a poorly designed mobile site," The Search Agency said in its report. "This is especially important for web-only retailers, those businesses that sell products primarily online and do not have brick and mortar businesses with physical locations. Businesses that rely exclusively on web purchases might logically have sites that are more highly optimized for mobile devi...

Full article: http://searchenginewatch.com/article/2336748/Many-Web-Onl...

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