19 Jan '12, 2pm

Search Rankings are Dead: Long Live Search Placements

Search Rankings are Dead: Long Live Search Placements

It’s a new year. Somebody needs to declare something dead. Recently, I gave a presentation on Google’s Search+ in which I said ranking reports no longer matter because there is no such thing as consistent Google rankings. What you see in the Google search results and what I see, for the exact same query, are likely to be two different sets of results, thanks to: Personalized search results based on our own search history Influenced search results based on our friends’ search histories Local search results Brand mentions in social media and on web pages Query deserves images, video, products, news or other types of search results Query deserves freshness Query deserves diversity Brand mentions on social media and the web Over 500 algorithm changes a year In addition to all the other factors that Google rolls into its integrated universal search model, the link based uniform...

Full article: http://searchengineland.com/search-rankings-are-dead-long...

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{"isBVEnabled":true, "isFBEnabled":true, "isMNDisplayMonogram":false, "disclaimer":null, "style":"47168", "styleId":"10440...

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