19 Jan '12, 12pm

Why Search Marketers Must Use AdWords Ad Extensions

Why Search Marketers Must Use AdWords Ad Extensions

In the world of search engine marketing (SEM), you have to juggle many methods to make sure a PPC account is running efficiently. Throwing Ad Extensions into that mix will add an extra edge to any PPC account. When all else is equal structurally, Ad Extensions are SEM’s “X Factor" and can differentiate the top performers from the mediocre. The overall benefit of using Ad Extensions is the direct impact on CTR from displaying the right message, product, address, or phone number, in addition to your original text ad. What many advertisers don’t consider is that there is also an indirect impact on CTR resulting from the extra coverage on the ad space, especially if the competition isn’t utilizing extensions as well. Let’s review AdWords’ Ad Extensions and why you should use them. Sitelinks: Write Compelling Lyrics Sitelinks can do wonders for your campaigns by driving promoti...

Full article: http://searchenginewatch.com/article/2139902/Why-Search-M...

Tweets

AdWords Search and Display Networks Will Soon G...

searchenginewatch.com 19 Jan '12, 6pm

Google will soon offer impressions share metrics for its search and display networks – a long awaited addition. Impression...

Understanding Keywords In Search Retargeting

searchengineland.com 18 Jan '12, 1pm

Now that everyone’s done making their predictions for 2012 (more flying inflatable sharks is mine), it’s time to get back ...

How To Build A “Navy Seal 6 Team” Of Search Marketers

How To Build A “Navy Seal 6 Team” Of Search Mar...

searchengineland.com 18 Jan '12, 2pm

“We are building a complex structure, and one bad building block could bring down the whole Jenga tower” Jay exclaimed. Be...

How Does Google's Search Plus Your World Impact AdWords & Other Forms of Online Marketing? - - YouMoz from @JoeMangum

How Does Google's Search Plus Your World Impact...

seomoz.org 17 Jan '12, 6pm

As you've probably heard, Google has done it again! Yes, they've done it again. They changed the game. With the unveiling ...

Improving Internet Marketing ROI Through Search...

promotionworld.com 19 Jan '12, 8am

Spending on search engine optimisation can generate interest in your business, but it can also have a synergistic effect o...

AdWords Gets More Granular With New Mobile Targeting Options

AdWords Gets More Granular With New Mobile Targ...

searchengineland.com 18 Jan '12, 2pm

Say you’re marketing an Android app via AdWords targeted to mobile devices, but your product only works on Honeycomb and n...

7 Creative Ways Your Brand Can Use Pinterest

7 Creative Ways Your Brand Can Use Pinterest

searchenginewatch.com 19 Jan '12, 1pm

Finding new and exciting ways to engage with your customers online can help to revitalize a stale social media marketing c...

SPONSOR MESSAGE: Social Marketing for Search Ma...

searchengineland.com 17 Jan '12, 8pm

is a news and information site covering search engine marketing, searching issues and the search engine industry. Special ...

traffic worth $32,868. Daily Ad Revenue:$45....

searchengineoptimising.com 23 Jan '12, 5am

How can SEO help to put your website first? Step by Step, Link by Link. Proven search engine optimisation results using on...

Operation Use It Up

Operation Use It Up

rougedeluxe.blogspot.com 31 Jan '12, 8pm

The first month of the year has already flown by so quickly! Managed to clear out another bunch of beauty products from my...

LPGA Launches 2012 Ad Campaign: “SEE WHY IT’S D...

lpga.com 30 Jan '12, 1pm

“SEE WHY IT’S DIFFERENT OUT HERE” AD CAMPAIGN DIRECTLY ENGAGES LPGA FANS WITH NEW SPOTS LPGA player personalities and appr...

Coming Soon: Ad Group Impression Share Metrics

adwords.blogspot.com 17 Jan '12, 6pm

Based on advertiser requests, we will soon offer ad group level impression share metrics for the Search and Display Networ...

Watch commercials from our 2012 ad campaign: Wa...

lpga.com 31 Jan '12, 3pm

Watch our 2012 advertising campaigns. Here are the first two ads. Check back this week as we release two more.

AdGroup-Level Impression Share Metrics Coming To AdWords

AdGroup-Level Impression Share Metrics Coming T...

searchengineland.com 17 Jan '12, 7pm

Google is releasing new functionality for AdWords that is aimed at helping them better allocate their budgets. The new fea...