19 Jan '12, 8am

Improving Internet Marketing ROI Through Search Engine Optimisation

Spending on search engine optimisation can generate interest in your business, but it can also have a synergistic effect on investment in other internet marketing practices. For example, a new website that is designed to encourage visitors to buy products from your company might cost a lot of money. While the design and development may yield a higher conversion rate for your business (i.e. a greater proportion of visitors to your website may purchase from you), increased traffic provided by an intelligent search engine optimisation strategy will further boost gains in total sales. By contrast, if you spend a fortune on a website redesign but your traffic figures remain low, the website redesign will provide a lower return on investment.

Full article: http://www.promotionworld.com/articles/SEO/120119-improvi...

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