CES 2012: The Era Of Connected TV Advertising Begins

reelseo.com 18 Jan '12, 9pm

CES 2012: The Era Of Connected TV Advertising Begins

“Our sales partnership with YuMe allows Samsung to leverage their strong relationships with brands, agencies, and third-parties for the Samsung Smart TV Advertising Platform,” said Daniel Park, Vice President, Samsung Electronics, Media Solution Center. We believe the ability to reach consumers through Samsung's market-leading Smart TV's and Blu-ray Disc players presents a unique and compelling value proposition to marketers. YuMe is a valuable partner in evangelizing this opportunity and bringing brand advertisers in to participate in this interactive, emerging platform.”

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@BdelaBretesche » 25 Jan '12, 5pm
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