18 Jan '12, 2pm

Optimizing The Business Of Your B2B Search Program

Optimizing The Business Of Your B2B Search Program

With 2012 stretched out before us, it’s a perfect time for B2B marketers to make sure that the year ahead is poised for success. By now you have laid the groundwork, and have clear learnings from your 2011 search efforts to build upon. But … are you operationally structured for success? The Importance Of The Business Architecture Marketers are often moving so quickly that they sometimes neglect to make sure they are operating from the optimal framework – their business architecture. Granted, doing exactly that can seem a bit like changing the tires on a moving car, but failing to do so can negatively impact your efforts. For example, I recently met with a lead gen B2B marketer. At first I was impressed – their strategy was cutting edge, and they were executing on the latest paid search tactics. I thought: Fantastic! These guys are on the top of their marketing game! But af...

Full article: http://searchengineland.com/optimizing-the-business-of-yo...

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