18 Jan '12, 1pm

Understanding Keywords In Search Retargeting

Now that everyone’s done making their predictions for 2012 (more flying inflatable sharks is mine), it’s time to get back to business. Over the past 18 months, the display industry has seen the dawning of the golden age of search retargeting. The question went from “What is search retargeting?” to “Where can I get it?” and finally “How do I take my search retargeting campaign to the next level?” While there are far too many topics to address in one post, let’s take a look at the first, and most important, component: the keyword lists. Since search retargeting relies heavily on keyword lists to determine which consumers to target and which to ignore, starting the campaign using the right keyword lists makes a world of difference in how fast a search retargeting campaign reaches desired performance. Many advertisers think that matching their SEM list is the best way to gener...

Full article: http://searchengineland.com/understanding-keywords-in-sea...

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Keywords:

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