18 Jan '12, 1pm

5 Things That Haven’t Changed Online Since 1997 & 5 Lessons for Marketers

5 Things That Haven’t Changed Online Since 1997 & 5 Lessons for Marketers

I'm starting to feel like I've come full circle. I'm back in the Internet of my teenage years, that crazy free for all that got me hooked on everything online. I'm talking about the Internet of around 1997. I was 14 and my parents got an AOL package – just as the Internet was going mainstream. AOL had launched in the UK the year before, and I was racking up my parents phone bill as quickly as they were earning the money to pay it. I remember my mum suggesting my first chatroom screen name, which was frankly an invitation to predators, but that particular issue wasn't front of mind at the time (it was SECsy for those who want a chuckle, a play on my initials which are SEC). And I can still remember when and where I heard about Google (winter of 1999, in the computer lab at college). So why is the Internet of 2012 just like 1997? Here are my top five reasons. 1. Facebook is ...

Full article: http://searchenginewatch.com/article/2139479/5-Things-Tha...

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