24 Mar '14, 8pm

Mobile Devices to Account for 50% of Paid Search Clicks by December 2015 [Study}

If you're investing in search advertising, the time is now to understand your mobile audience. In its latest research , online advertising platform Marin Software forecasts that mobile devices will comprise 50 percent of all paid search clicks by December 2015 at the current rate of growth. Marin sampled its "Global Advertising Index" composed of advertisers across the globe who invested more than $6 billion in annualized spend to reveal other key findings like: Cost per click (CPC) on mobile devices increased at a much higher rate than CPC on the desktop during 2013. In some regions, tablet CPCs surpassed desktop CPCs. (Recently, we covered eMarketer's forecast that desktop ad spend will plummet by more than a billion in 2014.) Conversion rates on tablets and smartphones rose throughout 2013 as "consumers became increasingly comfortable with mobile commerce," said Marin. ...

Full article: http://searchenginewatch.com/article/2335995/Mobile-Devic...

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