Mobile Devices to Account for 50% of Paid Search Clicks by December 2015 [Study}

If you're investing in search advertising, the time is now to understand your mobile audience. In its latest research , online advertising platform Marin Software forecasts that mobile devices will comprise 50 percent of all paid search clicks by December 2015 at the current rate of growth. Marin sampled its "Global Advertising Index" composed of advertisers across the globe who invested more than $6 billion in annualized spend to reveal other key findings like: Cost per click (CPC) on mobile devices increased at a much higher rate than CPC on the desktop during 2013. In some regions, tablet CPCs surpassed desktop CPCs. (Recently, we covered eMarketer's forecast that desktop ad spend will plummet by more than a billion in 2014.) Conversion rates on tablets and smartphones rose throughout 2013 as "consumers became increasingly comfortable with mobile commerce," said Marin. ...

Full article: http://searchenginewatch.com/article/2335995/Mobile-Devic...

Tweets

@EPowerMarketing » 17 Apr '14, 3pm
A recent @MarinSoftware study predicts that mobile devices will account for 50% of paid search clicks by 12/2015. [link]
@MiamiSeoCompany » 15 Apr '14, 11am
RT @alexanderkesler: Still don’t think mobile is important to #SEM? You might want to read this: [link] #PPC
@alexanderkesler » 15 Apr '14, 11am
Still don’t think mobile is important to #SEM? You might want to read this: [link] #PPC
@EPowerMarketing » 08 Apr '14, 6pm
Are you investing in mobile? Research suggests mobile devices will account for 50% of paid search clicks by 12/2015 [link]
@GraysonMLafrenz » 08 Apr '14, 3pm
RT @ArticleOptimizr: Mobile Devices to Account for 50% of Paid Search Clicks by December 2015 [Study} [link] #advertising
@FredMcGhee2 » 07 Apr '14, 8pm
Mobile Devices to Account for 50% of Paid Search Clicks by December 2015 [link] #SEO #entrepreneur
@MiamiSeoCompany » 04 Apr '14, 3pm
RT @SHFTdigital: Mobile Devices to Account for 50% of Paid Search by December 2015 [Study] [link] by @BzzContent via @sewat…
@Adgalnashville » 04 Apr '14, 2pm
RT @cjAdvertising: Mobile devices to account for 50% of paid search clicks by Dec 2015: [link]
@txtGhana » 02 Apr '14, 5pm
RT @roninafrica: Interesting article about the rise of data use on mobile phones and how it affects CTR [link] [link]…
@BeSeenMktg » 02 Apr '14, 5pm
Amazing stats & we're seeing it happening thick and fast! Mobile devices to account for 50% of paid search clicks [link]
@roninafrica » 02 Apr '14, 4pm
Interesting article about the rise of data use on mobile phones and how it affects CTR [link] [link]
@OLopezCuesta » 02 Apr '14, 5am
Los dispositivos móviles supondrán el 50% del #CTR de #PPC en diciembre 2015 [link]
@vishmili » 31 Mar '14, 4pm
#Mobile Devices to Account for 50% of Paid #Search Clicks by Dec 2015 [Study} by @BzzContent [link] cc @kristinabaric #ppc
@OneLinders » 30 Mar '14, 5pm
RT @rhythmagency: #mobile devices to account for 50% of paid #search clicks by 12/2015 [link] #marketing #OCmobile
@JamesJack_JJ » 29 Mar '14, 10pm
RT @toprank: Mobile Devices to Account for 50% of Paid Search Clicks by December 2015 [Study] [link]
@ShiftAd » 29 Mar '14, 6pm
Mobile to Account for 50% of Paid Search Clicks by Dec 2015 [link] via @sewatch #ppc #ctr #mobile [link]
@ArkingMichael » 28 Mar '14, 5pm
Mobile Devices to Account for 50% of Paid Search Clicks by December 2015 [Study} [link] via @getswayy
@Medithority » 28 Mar '14, 4pm
Is mobile taking over? It looks like it might be... [link]
@onfrontpage » 28 Mar '14, 3pm
Now @MarinSoftware predicts mobile devices will make up 50% of all paid search clicks by December 2015: [link] @sewatch
@KatePfau » 28 Mar '14, 8am
RT @protel: RT @hotelmktg: "#Mobile #Devices to Account for 50% of Paid Search Clicks by December 2015 [Study]" [link]
@protel » 28 Mar '14, 8am
RT @hotelmktg: "#Mobile #Devices to Account for 50% of Paid Search Clicks by December 2015 [Study]" [link]
@Imaginuity » 27 Mar '14, 8pm
Marin Software predicts that 50% of paid search clicks will happen on mobile devices by December, 2015. [link]
@WhiteSharkMedia » 27 Mar '14, 8pm
Break out mobile campaigns"Mobile Devices to Account for 50% of Paid Search Clicks by Dec 2015" by @BzzContent #SEM [link]
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@Persio_Inc » 27 Mar '14, 5pm
RT @FJCREAM: Mobile Devices to Account for 50% of Paid Search Clicks by December 2015 [Study} [link] #SEM #mobilemarketing
@BeTheOutlier » 27 Mar '14, 12am
That's less than 2 years, gang. Know your audience. #Mobile Devices to Account for 50% of Paid Clicks by Dec. 2015 [link]
@MiamiSeoCompany » 27 Mar '14, 12am
RT @SpyglassDigital: Another reason to not forget about #mobile in your #ppc campaigns. [link]
@SpyglassDigital » 27 Mar '14, 12am
Another reason to not forget about #mobile in your #ppc campaigns. [link]
@laengauer » 26 Mar '14, 7pm
Study: Mobile Devices to Account for 50% of Paid Search Clicks by December 2015 while mobile conversion rates rising [link]
@MaggieTaytay » 26 Mar '14, 6pm
@visistat I love how we help marketing customers! [email protected]: Mobile Devices Account for 50% of Paid Search Clicks [link]
@MiamiSeoCompany » 26 Mar '14, 5pm
RT @BeelineTweet: Woah. Tablets converting better than computers??? - [link] via @sewatch #ppc #marketing
@BeelineTweet » 26 Mar '14, 5pm
Woah. Tablets converting better than computers??? - [link] via @sewatch #ppc #marketing
@webooh » 26 Mar '14, 4pm
El 50% de los #clics de pago se los llevará el #movil en el 2015 [link]
@brodietosh » 26 Mar '14, 4pm
Scary stuff seeing as not enough websites are ready, and by that I mean #responsive. Hmmm.... [link]
@Stu_Draper » 26 Mar '14, 3pm
Mobile matters... a lot: [link] #ppcchat
@TRONMedia » 26 Mar '14, 2pm
Projections show that 50% of paid search clicks will come from mobile devices by December 2015 [link]
@KhomotjoH » 26 Mar '14, 2pm
CPC on mobile devices increased at a much higher rate than CPC on the desktop during 2013. [link]
@MolchesterDM » 26 Mar '14, 1pm
RT @SEOZib: #Mobile Devices to Account for 50% of Paid #Search Clicks by December 2015 [Study} [link]
@AwsemInsights » 26 Mar '14, 11am
See how mobile devices will account for 50% of #paidsearch clicks #awsem #PPC #adwords #Google #digitalmarketing [link]
@JuliaBannerman » 25 Mar '14, 10pm
Interesting findings! #Mobile Devices to Account for 50% of Paid #Search Clicks by Dec 2015 [Study} [link] via @sewatch #PPC
@TheAppsnack » 25 Mar '14, 10pm
#Mobile devices will comprise 50 percent of all paid search clicks by December 2015. [link]
@AutoMotionTV » 25 Mar '14, 9pm
RT @dealerrefresh: Mobile Devices to Account for 50% of Paid Search Clicks by December 2015 [Study} - [link] #automarketing
@CountXero » 25 Mar '14, 8pm
#Mobile Devices to Account for 50% of Paid Search Clicks by December 2015 [Study} - [link] v/ [email protected] #SEW #ppc
@rhythmagency » 25 Mar '14, 8pm
#mobile devices to account for 50% of paid #search clicks by 12/2015 [link] #marketing #OCmobile
@CCI_Philly » 25 Mar '14, 7pm
Doing PPC? If you haven't heard enough about mobile, here's some more.... [link]
@OptiMineInc » 25 Mar '14, 7pm
According to @sewatch, mobile devices will account for 50% of paid search clicks by December 2015 [Study} - [link]
@InsightMashup » 25 Mar '14, 6pm
Mobile devices to account for 50% of paid search clicks by december 2015 (via @sewatch) [link] #advertising
@ClarityTeam » 25 Mar '14, 6pm
#Mobile devices to account for a whopping 50% of paid #search clicks by December 2015 [link] Is your #website #responsive?
@BusyLinkMobile » 25 Mar '14, 6pm
RT @getadstage: Mobile Devices to Account for 50% of Paid Search Clicks by December 2015 Study [link]
@SEOmantica » 25 Mar '14, 4pm
Para 2015 el 50% de pagos por clic serán en los móviles [link] #BilbaoAdwords CC:@unaibenito @kristianagur @Josebadelcas