18 Jan '12, 12pm

10 Elements of a Perfectly Optimized Page

One area that search engines have made a number of significant advancements in recent years is in how they evaluate content on a website. So what does a perfectly optimized page look like in 2012? Let’s look at 10 elements. 1. Title tags are still important, but it’s not a good idea to over-optimize them. 2. Descriptions still don’t appear to add much ranking value, but can help encourage clicks. 3. Header tags still need to be relevant. 4. URL still ideally mentions the keywords. 5. Content is now about semantically relevant supporting keywords, not multiple mentions of the keywords. The example chosen is a recipe, because in order to make béarnaise sauce there are specific ingredients that are 100 percent relevant to the eventual outcome. One way of checking what keywords Google might consider as relevant is to do a ‘~keyword’ (or tilde) search. Other ways, let’s be hone...

Full article: http://searchenginewatch.com/article/2139354/10-Elements-...

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