17 Jan '12, 9pm

Google Dominates Global Paid Search as 2011 Holiday Online Shopping Sets New Records

Google Dominates Global Paid Search as 2011 Holiday Online Shopping Sets New Records

comScore reports significant YoY increases in online holiday shopping revenue, with a new record of $37.2 billion in retail e-commerce spend over November and December. In addition, paid search budgets increased 31 percent over 2010, while click costs, click-through rates (CTRs), and mobile shopping all showed strong growth, according to Kenshoo . Google showed the strongest YoY growth in global paid search market share, though Baidu ’s phenomenal growth eroded Google’s piece of the pie in the Asia-Pacific region, reports Covario . The Bing-Yahoo alliance dropped off significantly, down 1 percent from the previous quarter and 18 percent from Q4 2010. Both U.S. and Global Paid Search Spend Increased Dramatically “The 2011 holiday shopping season in the U.S. was a true battle for retailers with search advertising competition reaching new heights and budgets up 31 percent ove...

Full article: http://searchenginewatch.com/article/2139509/Google-Domin...

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