17 Jan '12, 8pm

Twitter Enhanced Profile Pages: Brands Share Wins & Tips

Twitter Enhanced Profile Pages: Brands Share Wins & Tips

Companies may have just one chance to convert a Twitter brand page visitor to a follower and need to make best use of the new page features, according to a recently released eye tracking study. Brand page features include a large header banner and the ability to pin a select tweet to the top of the feed, which autoexpands to display embedded media. Currently available to a handful of select advertisers, Twitter’s enhanced profile pages launched in early December. Search Engine Watch spoke with SimpleUsability ’s founder Guy Redwood about their Twitter Brand Pages: A first look at usability eye tracking study and best practices for marketers in anticipation of a wider release. We also spoke with Eric Hadley, general manager of worldwide marketing for Bing and MSN and Michael Donnelly, director of worldwide interactive marketing at Coca-Cola , about their experience with Twi...

Full article: http://searchenginewatch.com/article/2139498/Twitter-Enha...

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