16 Jan '12, 6pm

Why Every Marketer Now Needs a Google+ Strategy

Why Every Marketer Now Needs a Google+ Strategy

Last week, Google rolled out "Search Plus Your World ," an update to Google's universally popular search engine that biases logged-in users to receive socially shared content and markup in the results. Danny Sullivan wrote two excellent must-read pieces on the topic - Google's Results Get More Personal and Real-Life Examples of How "Search Plus" Pushes Google+ Over Relevancy . Thank God for Danny. If it wasn't for his tireless coverage, I'd feel obligated to spend hours writing those pieces myself (and they probably wouldn't be as good). SEOmoz received a lot of requests for coverage, but typically we don't like to rush into writing about a new service/technology/change until we've got at least a few days of playing with it, watching the tech news cycles spin and evaluating how it might change practices for inbound marketers. To be honest, we still don't really know - our ...

Full article: http://www.seomoz.org/blog/why-every-marketer-now-needs-a...

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