16 Jan '12, 6pm

How SERP Ranking Affects Conversion Rate: A Study

How SERP Ranking Affects Conversion Rate: A Study

Usually, the SEO community is extremely helpful and always willing to lend a hand to new SEOs learning the ropes. YouMoz is cyber-living proof of that. But after scouring the web for information correlating rank and conversion rates, I hardly found anything. It might not seem important at first, because hey, if you rank at the top, you’re bound to see more conversions, right? Well, sure, but at what cost? I suspect the searchers of head keywords clicking on ranks 1-3 keywords are not as devoted or engaged in finding their preferred item as much as rank 4-7 keyword clickers and especially that small percent daring enough to venture to page two. If the additional cost to move up the SERP outweighs the potential revenue brought in, perhaps it’s best to hang out at spot four or five and devote your efforts elsewhere… which is what my upfront research shows. The Data My company...

Full article: http://www.seomoz.org/ugc/how-serp-ranking-affects-conver...

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