To Like or Not to Like: Facebook Like-Gating and Apps

Here at Paperlabs designing iOS apps is only a part of what we do – marketing those apps takes us just as much time and effort. Having a break-out hit in Apple’s App Store is not easy, thanks to the noise that thousands of apps updated daily make. Our app Tapfolio , a simple but slick $3.99 stock portfolio manager for iPad, was released in early November 2011 with a reasonable marketing budget and to a great reception, partially thanks to our 99-cent introductory pricing. As Christmas holidays came upon us we knew we couldn’t miss this once-a-year opportunity to learn more about our users, so we decided that instead of trying to make more money during the frenzied holiday season, we would make Tapfolio free for two weeks with a goal of expanding and engaging our userbase. Going from paid to free generally raises the download numbers, but Christmas is a very competitive tim...

Full article: http://www.searchenginejournal.com/to-like-or-not-to-like...

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