16 Jan '12, 2pm

Simplicity Is Key To Converting Local Consumers To Customers

Simplicity Is Key To Converting Local Consumers To Customers

As more local consumers turn to search engines and IYPs to locate good businesses in their area, it’s surprising how many local businesses have not updated their websites or, worse still, don’t have a website at all! You'd have to be it's mother to love this website! The majority of local SEO activities focus on reaching new, potential customers via Google Places, local directories, social media etc… But not enough consideration is given to what happens when you get a local consumer to your website. Conversion Rate Optimization (aka CRO) is an essential aspect of good SEO but it tends to be the bigger guys – with bigger budgets – who invest in it and reap the rewards. It’s common for local business owners to obsess too much about outward promotion and search rankings. The visible significance of page 1 rankings is very appealing to local business owners – “hey look we’re o...

Full article: http://searchengineland.com/simplicity-is-key-to-converti...

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