16 Jan '12, 2pm

10 Search & Social Resolutions For A Very Mobile 2012

10 Search & Social Resolutions For A Very Mobile 2012

Happy (belated) New Year. Let’s face it, 2012 isn’t the first year someone has christened the “year of mobile.” But it is the first time consumers have done so – and continue to. Still in the market for resolutions? Let me suggest 10 that’ll charge-up your brand to set pace – and lead – with mobile in 2012: Think Mobile First Smartphones most likely rang in 2012 by blowing past 100 million US subscribers. That means there’s a 50% chance your customers are now holding a smartphone; and 80% are using it to change how they shop . Plus, 2012 forecasts call for a 73% rise in m-commerce sales and 60% rise in tablet sales . Resolution number one: challenge yourself to see your brand as mobile consumers do. Align marketing strategies with these expectations. This may require difficult change – like relaxing desktop-biased ROI requirements that impair mobile resourcing. (The same “...

Full article: http://searchengineland.com/10-search-social-resolutions-...

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