16 Jan '12, 9am

Is +World really this bad? The new Search Plus Your World feature will cause Google a lot of pain

This week Google started rolling outGoogle Search Plus Your World, which — besides being the worst case of bad branding in a long time — will cause Google a lot of problems. Searchers will go elsewhere and governments will complain. Here is why. The idea behind Google Search Plus Your World (let’s call it +World, shall we?) is good. Personalized and social search Google has presented personalized search results for a long time, using data from your Google GMail account (if you have one) and your web history. Google has been using these data to build you a kind of personality or interest profile, making it easier for them to deliver search results that are of interest to you personally. If you are a computer geek, searches for “apple” are therefore more likely to bring up results on the computer company, rather than the fruit or the music company of the Beatles. Google has ...

Full article: http://www.pandia.com/sew/4422-the-new-search-plus-your-w...

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