15 Jan '12, 10pm

SEO Competitive Analysis: What Search Engines Don't Tell You (from 2007)

http://www.seo-theory.com/2007/02/19/web-intelligence-operations-what-search/ Web Intelligence Operations: What Search Engines Don’t Tell You SEO Theory - SEO Theory and Analysis Blog At the highest level, we can divide the factors that affect any given page’s rankings in search results into four categories: What the Webmaster does with the page What other Webmasters do with their pages What the search engines do with their data What people search for Technically, you can insert a fifth category between the first two: What the Webmaster does with other pages. Whenever I see SEOs talk about competitive intelligence, I sort of shake my head. You can gather data about a search results page and you can gather data about a Web site and you can even gather data about what people search for. But how do you gather data about what a search engine does? The only correct answer to th...

Full article: http://www.seo-theory.com/2007/02/19/web-intelligence-ope...

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