18 Mar '14, 4am

Handling Objections From SEO Clients

If the current war on SEOs by Google wasn’t bad enough if you own the site you work on, then it is doubly so for the SEO working for a client. When the SEO doesn’t have sufficient control over the strategy and technology, it can be difficult to get and maintain rankings. In this post, we'll take a look at the challenges and common objections the SEO faces when working on a client site, particularly a client who is engaging an SEO for the first time. The SEO will need to fit in with developers, designers and managers who may not understand the role of SEOs. Here are common objections you can expect, and some ideas on how to counter them. 1. Forget About SEO The objection is that SEO gets in the way. It’s too hard. It’s true. SEO is complicated. It can often compromise design and site architecture. To managers and other web technicians, SEO can look like a dark art. Or possi...

Full article: http://www.seobook.com/handling-objections-seo-clients

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