17 Mar '14, 1pm

SEO Website Audits: Everything You Need to Know

SEO Website Audits: Everything You Need to Know

Site Health Audits: Assessing general site health or when there is a site health issue such as a downturn in traffic or positioning of unknown causation. Red Flag Audits: Assessing a site for potential penalty issues. This should be part of a site health audit, but can be an audit unto itself. Competitive Site Audits: Analyzing your site gaps, in its vertical and among your competitors to see what opportunities there are for site growth. Some will use this as a time to copy what their competitors do, but this can be a risky strategy. Conversion Optimization Audits: Analyze conversion issues, which can be onsite or technical. Negative SEO or Attacked Site Audits: Analyze downturns in site metrics when we know a site (or thought very likely) has been attacked by negative SEO methods. Penalty and Recovery Audits: Analyze downturns in site metrics when a site is known (or thou...

Full article: http://searchenginewatch.com/article/2334400/SEO-Website-...

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