13 Jan '12, 6am

More Bang for Your Buck: Maximize New Links on Old Pages - Whiteboard Friday

More Bang for Your Buck: Maximize New Links on Old Pages - Whiteboard Friday

What do we mean by an "old page" when we talk about these old pages? From a technical, Google definition point of view, we're talking about something that has been previously crawled and indexed by Google. Stale content, by stale we mean content that hasn't been updated in a long time. It was written and it just stayed that way. There are no new blog comments. It has just been for two or three years the same way it was written. And old links. So this old page, all of the links that it got, it got years ago or months ago, and there are no new links coming in. That's what we're talking about when we talk about an old page. If it doesn't meet these definitions, then it's a new page.

Full article: http://www.seomoz.org/blog/new-links-old-pages-whiteboard...

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