03 Mar '14, 2pm

Is Chasing AuthorRank A Waste Of Time For SEOs?

On June 7, 2011, Google announced support for a new type of markup called the Authorship Tag . This was the rel=”author” tag. It did not take long before the speculation started — when would Google start using data from this new tag to impact rankings? The industry took to referring to this concept as AuthorRank. Note that Google never uses this term, and they continue to talk only about “Authorship.” However, Google has continued to fan the flames with periodic comments on this topic, the most famous of which came from Eric Schmidt in his book The New Digital Age : What Is The Reality Of AuthorRank? It is still not clear that Google has done anything with this yet. There are many that claim AuthorRank is already a ranking factor, and occasionally, we hear someone offering proof . The short form of this “proof” is that a one-year-old post had rel=author tagging added (whic...

Full article: http://searchengineland.com/chasing-authorrank-waste-time...

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On June 7, 2011, Google announced support for a new type of markup called the Authorship Tag . This was the rel=”author” t...

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