08 Jan '12, 2am

Transparency vs Asymmetrical Information

I also disagree that outing each other would make the industry less like a mafia, because SEOs aren't the mafia. SEO is a symbiotic marketing channel reliant on Google, until the next big search engine/method comes along. In a mafioso analogy, Google would be the mafia - as they control the market. Removing all webspam wouldn't necessarily create better search results or a fairer market, as Google still decides who wins and who loses. The biggest winner being Google itself, the next level being their friends. Secrecy is also the cornerstone of all marketing channels. Social Media for instance works in a similar way to SEO, except they have secret voting methods rather than secret linking methods. You don't see major social media companies outing a rival's voting methods, as it would shine a torch on their own methods. Even outside of marketing, McDonalds probably worked ou...

Full article: http://www.seobook.com/transparency

Tweets

#SEO News Transparency vs Asymmetrical Informat...

seobook.com 08 Jan '12, 2am

I also disagree that outing each other would make the industry less like a mafia, because SEOs aren't the mafia. SEO is a ...

whats this @johnandrews gasp, another new post?

johnon.com 08 Jan '12, 11pm

Aaron posted a great review of transparency in SEO over at SEO Book. You should read it. He goes into detail on how the ma...

Why We Care About Product Transparency: What's in it? Where was it made? Is the manufacturer socially responsibl...

Why We Care About Product Transparency: What's ...

buildinggreen.com 04 Jan '12, 10pm

What's in it? Where was it made? Is the manufacturer socially responsible? These questions about green building products a...

8 Predictions for SEO in 2012

seomoz.org 07 Jan '12, 2am

All the predictions for this year are spot on. I agree to all the points predicted. Regarding #3 I think Google might just...

I don't think like a Japanese

todayonline.com 07 Jan '12, 9pm

He orders pan-fried seabass, what he admits is a "conservative" selection from La Brezza's menu, and cuts a dapper figure ...

8 Predictions for SEO in 2012 | SEOmoz

seomoz.org 06 Jan '12, 9pm

All the predictions for this year are spot on. I agree to all the points predicted. Regarding #3 I think Google might just...

Super Pac Man Bot vs. Sonic the Hedgehog Bot

seomoz.org 05 Jan '12, 6pm

This post brought to you by the magnificent Beth Corneglio & Rasheite Radcliff . R: Hey Beth! Have you read iPullRank’s ar...

What the SEF is Your SEO Doing?

What the SEF is Your SEO Doing?

searchenginejournal.com 03 Jan '12, 5pm

I’ve worked with a number of website designers and developers over the years, many of them good people with a plethora of ...

10 Reasons People Don't Cleanse (And Why They Should!)

10 Reasons People Don't Cleanse (And Why They S...

care2.com 05 Jan '12, 7pm

My inbox has been jammed and my phone has been ringing off the hook since my green juice cleanse teacher Tricia Barrett an...

What Comes Before The Landing Page – The Crucial Role Of Psychology-Driven SEO

What Comes Before The Landing Page – The Crucia...

searchengineland.com 05 Jan '12, 2pm

Your ‘landing page’ is the first step a visitor takes into your online universe. But that page is actually the last step i...

8 Predictions for SEO in 2012

8 Predictions for SEO in 2012

seomoz.org 03 Jan '12, 7am

Someone proves (or a search engine confirms) that clicks/visits influence rankings +2 Both Google and Bing confirmed in 20...

Kona Farmers Demand Origin Transparency

sprudge.com 07 Jan '12, 10pm

Kona coffee growers want Hawaii’s labeling law modified to provide more details on packages of coffee blends that contain ...

Be A Good Story And Get People Talking

Be A Good Story And Get People Talking

searchenginepeople.com 02 Jan '12, 5pm

Every online marketer knows that Traffic is the lifeblood of their business. But we also know it takes a lot of time to bu...

12 SEO Resolutions for 2012

12 SEO Resolutions for 2012

promotionworld.com 03 Jan '12, 11am

Stop buying useless links We’ve been saying it for years and hopefully this year we’ll say it for the last time. SEO isn’t...

Interview with Scott Cowley on SEO, Company Sup...

searchenginejournal.com 05 Jan '12, 2pm

Scott Cowley is the in-house, SEO ninja at ZAGG. He is very smart, very funny and a real genuine person. I asked on Twitte...