01 Mar '14, 7pm

10 Pillars For Top Notch #AdWords Campaigns #PPC #SEM

You can add negative keywords at the campaign and AdGroup level. Negative keywords at the campaign level basically apply to all AdGroups and should include terms that you do not want to appear for under any circumstance, such as the word FREE if your service is always pay. AdGroup focused negative keywords refer to terms that should not trigger an ad only for keywords inserted in a given AdGroup. There might be several reasons for this, but the most relevant definitively is to avoid competition among similar ad groups.

Full article: http://www.searchenginejournal.com/10-pillars-run-top-not...

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