28 Feb '14, 11pm

Driving Landing Page Conversions: SEO Tells You Where, But CRO Tells You How - - by @shanejones15 via @sejournal

Your first step is to identify which emotion you want your viewers to experience while they’re on your page. Do you want them to feel relaxed, horrified, or sympathetic? Are you going for some kind of shock factor? Maybe you want your visitors to feel so angry or disgusted by a current social situation so they are forced to take action. Take the following landing page 12 Keys Rehab Center (an easy industry to pull on heartstrings), in which the rehab facility capitalizes on the hopes of potential clients who dream of running away from their problems through an alternative path: “The path to freedom”.

Full article: http://www.searchenginejournal.com/driving-landing-page-c...

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