28 Feb '14, 3pm

Use Competitive Analysis Data to Make Your Recommendations Irresistible via @semrush

Use Competitive Analysis Data to Make Your Recommendations Irresistible via @semrush

We all know what it’s like working with clients who misalign offline and online business concerns. This is especially true of clients running local businesses who know exactly who their competition is and what it takes to beat those competitors offline. However, that offline understanding often clouds the insight needed to win online in the SERPs. One such client we have is a high-end real estate brokerage. Their most expensive listing at the moment is going for $19 million. If you’re interested in it, I can send along your contact info — I had to pass since I’m saving up for next year’s Bugatti Veyron W16 Quad Turbo. Or not. Anyway, my clients are amazing at what they do. But because of their expertise, it’s difficult to sway them from opinions they hold. Unless I show them some data. Here is one example of how I used competitive analysis to persuade my client to trust my...

Full article: http://www.semrush.com/blog/publications/competitive-anal...

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