28 Feb '14, 2pm

Content Marketing Put a Man on the Moon, What Can it Do For You?

Content Marketing Put a Man on the Moon, What Can it Do For You?

Teach your PR and content marketing department to work as reporters, act like journalists. This is NASA's content marketing approach to PR. In practice, Public Information Office staff worked as reporters within the agency, seeking out newsworthy information from NASA technical personnel and processing it into a form useful to the press. Hire former journalists who are good writers and understand the news business. Walter T. Bonney, the head of NASA's nascent Public Information Office made it his business that NASA's public affairs group did not act as pitchmen, but as reporters. Bonney, a former journalist, actively sought and recruited staff with print and broadcast media experience. Among those Bonney enlisted during the early days of the agency were Paul Haney and Jack King, who would soon play key roles during the Apollo program. "The core contingent of NASA Public Af...

Full article: http://searchenginewatch.com/article/2331475/Content-Mark...

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