28 Feb '14, 3pm

When To Consider A Backlink Cleanup

If you’ve been paying attention to the SEO world over the past year and a half, you know that link removal is all the rage. There are countless tutorials that detail how to go about identifying and getting rid of harmful backlinks. If you have the tools, time, patience and ability to follow step-by-step articles, backlink cleanup is arduous, but doable. What these guides fail to mention, however, is when it’s best to cleanup your backlink profile. Is it best to wait until you’ve received an unnatural link warning from Google? Or should you proactively deal with the spammy, paid link filled time bomb quivering in your backlink portfolio? And will the same kind of cleanup address both penalties and penalties waiting to happen? Moreover, are these penalties waiting to happen a real threat? As much as we at Page One Power are aware of the dangers of toxic links, we also have w...

Full article: http://searchengineland.com/consider-backlink-cleanup-184246

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