28 Feb '14, 6am

Matt Cutts: Write Clear, Understandable Content

As webmasters, it's constantly drilled into us that quality content is key as part of an SEO strategy. But when it comes to more technical content, how should you handle it? Should your content be geared toward a higher, more specialized reading level, or should it be written in such a way that novices on the topic can understand? This is the topic of the latest webmaster help video featuring Google's Matt Cutts. Many webmasters are hyper analyzing their content lately to ensure that however they present the content and readiness is going to rank the best in Google. But how can you find this balance between super technical writing and writing aimed at the general public who might be interested in the topic but don't have knowledge behind it to understand the more complex discussion or vocabulary? Cutts began by sharing what is likely a familiar scenario for many. You end u...

Full article: http://searchenginewatch.com/article/2331473/Matt-Cutts-W...

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