27 Feb '14, 8pm

Google AdWords Launches Flexible Conversion Counting

Google AdWords Launches Flexible Conversion Counting

Earlier this month we reported that Google AdWords was planning to change the way conversions are counted . Now it's official. Google AdWords has officially announced a new way for advertisers to track and measure conversions with their new flexible conversion counting . The goal is to help advertisers track the types of conversions that work best for their business model. The change to the "many per clicks" conversions means that an advertiser can track different conversion types on the same click. For example, AdWords uses the example of the Berkeley Tees company, where they want to track both leads, which they determined by those who download catalog, as well as those that actually buy a T-shirt: It can then also effectively track when the same customer to click on an ad does the same conversion action multiple times – such as downloading the catalog three times, and wi...

Full article: http://searchenginewatch.com/article/2331470/Google-AdWor...

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