27 Feb '14, 7pm

6 Answers to Your Burning Call Tracking Questions by @LogMyCalls

There are several correct ways to use call tracking that do not hurt SEO. The most obvious, and most common, is to use Dynamic Number Insertion (DNI) on websites, landing pages, and other web properties. This involves inserting a snippet of Javascript in the site’s header (or wherever the phone number appears). This allows unique call tracking phone numbers to instantaneously appear dependent on the source of the web visit. For example, someone visiting the page after a Google organic search would see a different phone number than someone visiting the page after clicking through from a PPC ad. This allows call tracking tools to determine with 100 percent accuracy which ads, campaigns, and keywords generate phone calls.

Full article: http://www.searchenginejournal.com/6-answers-burning-call...

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